The Power Of ‘The Vignette’
When selling your home and creating photographs for your real estate listing, never underestimate the power of the ‘vignette’.
A vignette is essentially a grouping together of objects that tell a story, that create a scene …
…. a scene that says a little bit about the life lived in the home … or the lifestyle on offer in the home.
Vignettes in your real estate photos attract buyers to view your online listing in more detail and hopefully attract more buyers to view the home in person at an open home ….
… where they can emotionally connect with your home.
Lots of buyers at open homes create emotion, desirability, fear of loss, urgency to purchase.
The psychology behind this creates buyer competition … and results in faster sales and higher prices.
It all starts with presentation.
Buyers delight in beauty …
… and order …
… and lack of clutter.
And even when they know the home has been styled, they can’t ‘unsee’ what they have seen.
The emotion has been captured.
At Cape Cod Residential,
we believe that every buyer deserves to see their future home in its’ best light …
… and every seller deserves to showcase their home in its’ best light.
We believe that every home deserves its ‘wedding day’.
With beautiful photos showcasing the layout of your home, and vignettes suggesting a dream lifestyle, your property will be in the best possible position to achieve an emotional premium.
Good photos are powerful …
.. and vignettes add that little something that make your property stand out from the crowd, and encourage buyers through your door.
Ask your agent, ‘what is your sales process to achieve an emotional premium on my home?’