The Power Of ‘The Vignette’



When selling your home and creating photographs for your real estate listing, never underestimate the power of the ‘vignette’.

A vignette is essentially a grouping together of objects that tell a story, that create a scene  …

…. a scene that says a little bit about the life lived in the home … or the lifestyle on offer in the home.

Vignettes in your real estate photos attract buyers to view your online listing in more detail and hopefully attract more buyers to view the home in person at an open home ….

… where they can emotionally connect with your home.

Lots of buyers at open homes create emotion, desirability, fear of loss, urgency to purchase.

The psychology behind this creates buyer competition … and results in faster sales and higher prices.

It all starts with presentation.

Vignettes help!

Buyers delight in beauty …

… and order …

… and lack of clutter.

And even when they know the home has been styled, they can’t ‘unsee’ what they have seen.

The emotion has been captured.

At Cape Cod Residential,

we believe that every buyer deserves to see their future home in its’ best light …

… and every seller deserves to showcase their home in its’ best light.

We believe that every home deserves its ‘wedding day’.

Esma14-19

Winstanley371-16

Princess17-29

With beautiful photos showcasing the layout of your home, and vignettes suggesting a dream lifestyle, your property  will be in the best possible position to achieve an emotional premium.

Good photos are powerful …

.. and vignettes add that little something that make your property stand out from the crowd, and encourage buyers through your door.

Ask your agent, ‘what is your sales process to achieve an emotional premium on my home?’

A-M xx

All photos courtesy Real Estate Pics

 

 

A-M

This is where I muse about home design, interiors, life with my boys and other stuff that stops my heart. I own my own Real Estate agency, 'Cape Cod Residential', through which I stage, style and sell beautiful homes all over Brisbane, Australia.

You may also like

1 Comment

  • nicole
    November 15, 2015 at 10:28 am

    So very true AM – when it comes down to it, buying a house is fundamentally driven by emotion. The emotion of the way we want to live, the way we wished we lived, or the life we want to create. Your vignettes express all of this in a way a floor plan or exterior dusk shot alone could never convey. You have risen above what Real Estate 101 has failed to recognise and so pleased you are reaping the rewards !

Comments are closed here.

About ‘A-M’

This is where I muse about home design, real estate, interiors and life with my boys. I am starting my next house build, 'The Next House That A-M Built', and hope to have some action on site in March, 2017. While I am building I will continue to run my Real Estate agency, 'Cape Cod Residential', through which I stage, style and sell beautiful homes all over Brisbane, Australia. I have an unrivalled staging inventory which enables me to present all manner of homes in their absolute best light for sale. It brings me such joy to be able to do Real Estate so differently and achieve great results for my clients. I am so grateful to be living such a creative and exciting life ... that I have created ... through blood, sweat, tears and physio appointments! A-M xx

Subscribe in a reader here. Or want the latest posts emailed straight to your inbox? Enter address:

My Real Estate Staging Inventory

My Real Estate Staging Inventory

Our designer in-house furniture and accessories inventory is available to all our real estate clients

Anne-Maree Russell in Brisbane, QLD, AU on Houzz
Anne-Maree Russell in Brisbane, QLD, AU on Houzz
Anne-Maree Russell in Brisbane, QLD, AU on Houzz
Anne-Maree Russell in Brisbane, QLD, AU on Houzz

My Top Tips For Preparing Your Home For Sale

My Top Tips For Preparing Your Home For Sale

Purchase My Favourite Styling Pieces

Purchase My Favourite Styling Pieces

www.capecoddesigns.com.au

Home Beautiful Cover, May 2010

Archives – Posts Prior To 2009 Have Been Archived