The Power Of ‘The Vignette’

When selling your home and creating photographs for your real estate listing, never underestimate the power of the ‘vignette’.

A vignette is essentially a grouping together of objects that tell a story, that create a scene  …

…. a scene that says a little bit about the life lived in the home … or the lifestyle on offer in the home.

Vignettes in your real estate photos attract buyers to view your online listing in more detail and hopefully attract more buyers to view the home in person at an open home ….

… where they can emotionally connect with your home.

Lots of buyers at open homes create emotion, desirability, fear of loss, urgency to purchase.

The psychology behind this creates buyer competition … and results in faster sales and higher prices.

It all starts with presentation.

Vignettes help!

Buyers delight in beauty …

… and order …

… and lack of clutter.

And even when they know the home has been styled, they can’t ‘unsee’ what they have seen.

The emotion has been captured.

At Cape Cod Residential,

we believe that every buyer deserves to see their future home in its’ best light …

… and every seller deserves to showcase their home in its’ best light.

We believe that every home deserves its ‘wedding day’.




With beautiful photos showcasing the layout of your home, and vignettes suggesting a dream lifestyle, your property  will be in the best possible position to achieve an emotional premium.

Good photos are powerful …

.. and vignettes add that little something that make your property stand out from the crowd, and encourage buyers through your door.

Ask your agent, ‘what is your sales process to achieve an emotional premium on my home?’

A-M xx

All photos courtesy Real Estate Pics




This is where I muse about home design, interiors, life with my boys and other stuff that stops my heart. I own my own Real Estate agency, 'Cape Cod Residential', through which I stage, style and sell beautiful homes all over Brisbane, Australia.

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1 Comment

  • nicole
    November 15, 2015 at 10:28 am

    So very true AM – when it comes down to it, buying a house is fundamentally driven by emotion. The emotion of the way we want to live, the way we wished we lived, or the life we want to create. Your vignettes express all of this in a way a floor plan or exterior dusk shot alone could never convey. You have risen above what Real Estate 101 has failed to recognise and so pleased you are reaping the rewards !

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About ‘A-M’

Happy Birthday blog! 10 years old this year!

This is where I have been musing about home design, real estate, interiors and life with my boys for a decade … before Instagram , Pinterest and Houzz existed!

I have finally started my next house build, ‘The Next House That A-M Built’, so you will find all the details about the build here.

I own and manage a boutique Real Estate agency, ‘Cape Cod Residential’, through which we stage, style and sell beautiful homes all over Brisbane, Australia. We have an unrivalled staging inventory, now warehoused in a glorious 700m2 on the south side of Brisbane. This inventory enables us to present all manner of homes in their absolute best light for sale. It brings me such joy to be able to do Real Estate so differently and achieve great results for my clients.

I am so grateful to be living such a creative and full life.

A-M xx

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The first 'House That A-M Built' -Home Beautiful Cover, May 2010

Archives – The house build part of this blog is over on an old Blogspot site somewhere out there in the ether!