The Power Of ‘The Vignette’


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When selling your home and creating photographs for your real estate listing, never underestimate the power of ‘The Vignette’.

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You only have one shot to draw your buyers in … and over your threshold!

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The main purpose of your photos is to get buyers in your front door.

Simple.

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I am fortunate enough to be in the position of being able to create vignettes, enjoy the vignettes at my open homes, watch the buyers interact with and respond to my vignettes, and then see the property through to it’s sale. I cannot count the number of times buyers have said to me at open homes: “we came because of the beautiful photos; we came because we were intrigued by the close-up shots; we came because the home looks so inviting; we came because the photographs were so different; we came because of the Chivas Regal”. No kidding!

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Buyers cannot really decide on whether they are going to purchase your home or not, unless they are in it! … experiencing it … imagining themselves living in it … touching it … wriggling their toes in your carpet … planning whose bedroom is going to be whose!

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The vignette sells the dream, hints at the lifestyle your buyer could be living in their new home.

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The vignette is the icing on the cake of your home’s photo shoot. It’s your home’s ‘wedding day’. Every home deserves to look as good as it can, like one does on their wedding day!

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With beautiful photos, showcasing the layout of your home and vignettes suggesting a dream lifestyle, your property listing should show results like these, behind the scenes:

 

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… where engagement and views of your property is represented by the red bars … and the median performance of all other properties for sale in the suburb are the blue bars.

Yep.

Good photos are powerful …

.. and vignettes add that little something that make your property stand out from the crowd, and encourage buyers through your door.

A-M xx

All photos courtesy Real Estate Pics

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Thanks Kathleen! xx

 

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A-M

This is where I muse about home design, interiors, life with my boys and other stuff that stops my heart. I own my own Real Estate agency, 'Cape Cod Residential', through which I stage, style and sell beautiful homes all over Brisbane, Australia.

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1 Comment

  • nicole
    November 15, 2015 at 10:28 am

    So very true AM – when it comes down to it, buying a house is fundamentally driven by emotion. The emotion of the way we want to live, the way we wished we lived, or the life we want to create. Your vignettes express all of this in a way a floor plan or exterior dusk shot alone could never convey. You have risen above what Real Estate 101 has failed to recognise and so pleased you are reaping the rewards !

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About ‘A-M’

This is where I muse about home design, real estate, interiors and life with my boys. I am starting my next house build, 'The Next House That A-M Built', and hope to have some action on site in March, 2017. While I am building I will continue to run my Real Estate agency, 'Cape Cod Residential', through which I stage, style and sell beautiful homes all over Brisbane, Australia. I have an unrivalled staging inventory which enables me to present all manner of homes in their absolute best light for sale. It brings me such joy to be able to do Real Estate so differently and achieve great results for my clients. I am so grateful to be living such a creative and exciting life ... that I have created ... through blood, sweat, tears and physio appointments! A-M xx

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