Well, I’m off to the Pottery Barn/Pottery Barn Kids/Williams-Sonoma/West Elm launch this morning.
I arrived in Sydney last night and had a wander past the 4 stores as they were finishing them all off. They were all still behind construction screens but I smiled sweetly at a workman, snuck behind one and made a beeline to the lady standing at the front of the Williams-Sonoma store. She was standing, hands on hips, looking back into the store. I could tell she was admiring her beautiful merchandising, as she gave out one of those ‘wow, I’m done, looks great’ sighs!
I introduced myself and told her I was down from Brisbane for the launch. She was delighted to meet me. So friendly, Americans. Know how to welcome, that’s for sure. Even interlopers. She introduced me to the rest of her team and I boldly launched into our desperate need for all things Pottery Barn in Brisbane. The ever so friendly gentleman rattled off a few Brisbane suburbs (like the back of his hand) during our discussion. He knew what he was talking about. They’re looking girls! Just between you and me, they’re casing the joint! What do you think? James St? CBD? Paddington somewhere? Goodness, anywhere and they’d be inundated!
So I got a photo. I was told to tell no-one. Even though I did say I needed it for my Instagram readers. No names ok?
It’s beautiful! I felt like I was back in New York, you know when I stood at the entrance of homewares stores and just cried?
If we could have one hundredth the homeware retail experience that those lucky US citizens experience we’d be doing better than we are now here in Australia.
So I’m off for brunch with some very friendly Americans!
Will tell you all about it tomorrow.
PS As I was walking out the door yesterday, my youngest told me to take a photo of Rachael’s apothecary table! They’re ‘Friends’ fans. They don’t miss a trick. Wasn’t that a great Pottery Barn marketing win? Even my 10 year old Aussie boy knows about Pottery Barn!